Marketing/PR Experience

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Marketing Consultant                                                                                                   May 2013-Present                                                                           Los Angeles, CA

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• Established integrated marketing strategies and KPI’s for clients in the health and wellness, recreational sports, mortgage and property management, toy and manufacturing industries

• Successfully grew brand awareness for clients while guiding them in branding, positioning and marketing implementation

• Analyzed effectiveness of social media/marketing campaigns and promotions

• Analyzed web traffic via Google Analytics and suggested website improvements to drive conversion; oversaw and managed third party vendors (i.e. web development companies, bloggers)

• Created successful email marketing campaigns using Mail Chimp and Constant Contact

• Created marketing communications including brochures, flyers and infographics

• Performed in depth consumer insight research via surveys, in person, and phone interviews

• Developed marketing plans including strategic analysis, competitive analysis, positioning, messaging, tactics

• Researched industries, trends and markets to identify growth opportunities for clients

• Experience with crafting timely and relevant press releases and media kits to pitch media in order to secure positive editorial coverage for clients; secured local and national media coverage to promote clients’ products

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Client Account Manager, Equity Management Inc.                                             July 2015-November 2016                                                                 San Diego, CA                                                  

• Equity-linked Brand/Licensing professional representing some of the world’s most valuable brands, including General Motors (Chevrolet, Cadillac, GMC, Buick, etc.) Reynolds Consumer Products (Hefty), La-Z-Boy, Goodyear, Lockheed Martin, Sikorsky, Kawasaki, and Torani

• Focused on protecting and extending a brand’s awareness, reach, and financial returns through strategic licensing partnerships

• Proven ability to deliver strong integrated licensing program and sustained growth

• Managed the RFP process on behalf of the client; account management experience in both hard goods (consumer electronics, home décor) and soft goods (apparel and fashion accessories)

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Product Marketing Consultant, Microsoft                                                             August 2015-December 2015                                                           San Diego, CA                                       

• Worked directly with the Senior Product Marketing Manager to understand Microsoft’s needs and goals for penetrating new enterprise markets for their wearable technology, the Microsoft Band 

• Tasked with performing in-depth industry research and analysis while creating a go-to-market strategy and marketing plan within the education sector

• Our team was able to provide in-depth insight for over 30 potential uses for the band within the education space for outside of the company’s current fitness tracking offering            

                                                 

Account Executive, Arrow Media Group                                                  January 2015-May 2015                                                                     San Diego, CA

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• Led team to secure media coverage for local San Diego non-profit organizations, Girls Think Tank and Junior League of SD, surrounding their annual fundraising events 

• Experience with crafting timely and relevant press releases and media kits to pitch media in order to secure positive editorial coverage for clients which in turn led to a substantial increase in awareness and donations for both organizations                                                                                                                                                                                                                              

Television Production Experience 

Operations Engineer, CBS8                                                                               August 2011-July 2012                                                                      San Diego, CA

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• Production Engineer specializing in robotic cameras and sound engineering for the top Nielsen rated evening newscast in the San Diego market            

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Director/Tech. Director, Fox Affiliates                                                 December 2005-July 2011                                                         Various Locations

 

• Began career as the youngest Director to ever take on the duty of leading a control room at station

• Launched Associated Press award winning Southern Colorado morning show in Colorado Springs

• In charge of technical aspects of Associated Press award winning newscast in US Top 20 Market in Denver, CO

• Successfully directed a cast and crew of 10 for morning entertainment talk show ‘The Everyday Show’