RESUME

Professional ​Info​​

 

​MBA and highly motivated marketer and former live television director with 12+ years combined experience as a leader in the marketing, licensing, public relations and television industries. Experience managing projects for clients of all sizes, from Fortune 500 brands to startups alike, to grow brand awareness, increase revenue and reach new markets. Proven success in leading teams in high stress and deadline driven environments.

Work

Experience
 

Marketing/PR Experience

Marketing Consultant                                                                                                   May 2013-Present                                                                           Los Angeles, CA

  • Established integrated marketing strategies and KPI’s for clients in the health and wellness, recreational sports, mortgage and property management, toy and manufacturing industries

  • Successfully grew brand awareness for clients while guiding them in branding, positioning and marketing implementation

  • Analyzed effectiveness of social media/marketing campaigns and promotions

  • Analyzed web traffic via Google Analytics and suggested website improvements to drive conversion; oversaw and managed third party vendors (i.e. web development companies, bloggers)

  • Created successful email marketing campaigns using Mail Chimp and Constant Contact

  • Created marketing communications including brochures, flyers and infographics

  • Performed in depth consumer insight research via surveys, in person, and phone interviews

  • Developed marketing plans including strategic analysis, competitive analysis, positioning, messaging, tactics

  • Researched industries, trends and markets to identify growth opportunities for clients

  • Experience with crafting timely and relevant press releases and media kits to pitch media in order to secure positive editorial coverage for clients; secured local and national media coverage to promote clients’ products

Client Account Manager, Equity Management Inc.                                             July 2015-November 2016                                                                 San Diego, CA                                                  

  • Equity-linked Brand/Licensing professional representing some of the world’s most valuable brands, including General Motors (Chevrolet, Cadillac, GMC, Buick, etc.) Reynolds Consumer Products (Hefty), La-Z-Boy, Goodyear, Lockheed Martin, Sikorsky, Kawasaki, and Torani

  • Focused on protecting and extending a brand’s awareness, reach, and financial returns through strategic licensing partnerships

  • Proven ability to deliver strong integrated licensing program and sustained growth

  • Managed the RFP process on behalf of the client; account management experience in both hard goods (consumer electronics, home décor) and soft goods (apparel and fashion accessories)

Product Marketing Consultant, Microsoft                                                             August 2015-December 2015                                                           San Diego, CA                                       

  • Worked directly with the Senior Product Marketing Manager to understand Microsoft’s needs and goals for penetrating new enterprise markets for their wearable technology, the Microsoft Band 

  • Tasked with performing in-depth industry research and analysis while creating a go-to-market strategy and marketing plan within the education sector

  • Our team was able to provide in-depth insight for over 30 potential uses for the band within the education space for outside of the company’s current fitness tracking offering            

                                                 

Account Executive, Arrow Media Group                                                  January 2015-May 2015                                                                     San Diego, CA

  • Led team to secure media coverage for local San Diego non-profit organizations, Girls Think Tank and Junior League of SD, surrounding their annual fundraising events 

  • Experience with crafting timely and relevant press releases and media kits to pitch media in order to secure positive editorial coverage for clients which in turn led to a substantial increase in awareness and donations for both organizations                                                                                                                                                                                                                              

Television Production Experience 

Operations Engineer, CBS8                                                                               August 2011-July 2012                                                                      San Diego, CA

  • Production Engineer specializing in robotic cameras and sound engineering for the top Nielsen rated evening newscast in the San Diego market            

Director/Tech. Director, Fox Affiliates                                                 December 2005-July 2011                                                         Various Locations

 

  • Began career as the youngest Director to ever take on the duty of leading a control room at station

  • Launched Associated Press award winning Southern Colorado morning show in Colorado Springs

  • In charge of technical aspects of Associated Press award winning newscast in US Top 20 Market in Denver, CO

  • Successfully directed a cast and crew of 10 for morning entertainment talk show ‘The Everyday Show’           

 

 

 

Skills

BRAND LICENSING

BRANDING

COMPETITIVE ANALYSIS

MARKETING STRATEGY

MARKET RESEARCH

DIGITAL STRATEGY 

SALES

ACCOUNT MANAGEMENT

PUBLIC RELATIONS

TEAM LEADERSHIP

GOOGLE ANALYTICS

VIDEOGRAPHY

DIRECTING LIVE TELEVISION

VIDEO EDITING

WEB DESIGN

Education
San Diego State University
San Diego, CA
December 2015

Master of Business Administration 

Marketing Management Concentration

Activities: Arrow Media Group

Graduate Assistant to the Chair of the Marketing Department


 

Ithaca College 

Ithaca, NY

May 2004
Bachelor of Science, Television-Radio

Video Production Concentration

Honors: Dean's List, Magna Cum Laude